(A) Corporate social marketing
(B) Cause marketing
(C) Cause-related marketing
(D) Corporate philanthropy

(A) Corporate social marketing
(B) Cause marketing
(C) Cause-related marketing
(D) Corporate philanthropy

(A) Relationship marketing
(B) Integrated marketing
(C) Internal marketing
(D) Performance marketing

(A) Vertical, horizontal
(B) Horizontal, vertical
(C) Vertical, vertical
(D) Horizontal, horizontal

(A) Many different marketing activities communicate and deliver value
(B) When coordinated, marketing activities maximize their joint effects
(C) Both a & B
(D) None of the above

(A) Relationship marketing
(B) Integrated marketing
(C) Internal marketing
(D) Performance marketing

(A) Blue Ribbon Sports
(B) Red Ribbon Sports
(C) Blue and Red Ribbon Sports
(D) Orange Ribbon Sports

(A) Relationship marketing and integrated marketing
(B) Internal marketing and performance marketing
(C) Both a & B
(D) None of the above

(A) customer’s latent needs
(B) Customer’s expressed needs
(C) Both a & b
(D) None of the above

(A) buyer
(B) Seller
(C) Buyer and Seller
(D) None of the above