(A) Market definitions of a business are superior to product definitions

(B) Product definitions of a business are superior to market definitions
(C) Vary as per condition
(D) None of the above

(A) Yahoo
(B) Google
(C) Bing
(D) None of the above

(a) Google
(b) Yahoo
(c) Microsoft
(d) eBay

(A) Contracts Out every service
(B) Are Pure Marketing Companies
(C) Both a & b
(D) None of the above

(A) Promotion
(B) Merchandising
(C) Sales Channel
(D) All of the above

(A) Tactical marketing plan
(B) Strategic marketing plan
(C) Both a & b
(D) None of the above

(A) Value exploration
(B) Value delivery
(C) Value creation
(D) None of the above

(A) Value exploration
(B) Value creation
(C) Value delivery
(D) None of the above

(A) Expanding customer share
(B) Building customer loyalty
(C) Capturing customer lifetime value
(D) All of the above

(A) Core Competencies
(BB) Distinctive capabilities
(C) a & B
(D) None of the above