(A) Production Concept

(B) Selling Concept

(C) Marketing Concept

(D) Buying Concept

(A) Product

(B) Marketing

(C) Production

(D) Selling

(A)  Better prices

(B)  Well-established brand names

(C)  One-on-one communications

(D) direct selling capability

(A) Market definitions of a business are superior to product definitions

(B) Product definitions of a business are superior to market definitions
(C) Vary as per condition
(D) None of the above

(A) Yahoo
(B) Google
(C) Bing
(D) None of the above

(a) Google
(b) Yahoo
(c) Microsoft
(d) eBay

(A) Contracts Out every service
(B) Are Pure Marketing Companies
(C) Both a & b
(D) None of the above

(A) Promotion
(B) Merchandising
(C) Sales Channel
(D) All of the above

(A) Tactical marketing plan
(B) Strategic marketing plan
(C) Both a & b
(D) None of the above

(A) Value exploration
(B) Value delivery
(C) Value creation
(D) None of the above