(A) Business markets

(B) Global markets

(C) Consumer markets

(D) Nonprofit and governmental markets

(A) People

(B) Buying power

(C) Demographic segment

(D) Market

(A) latent demand

(B) irregular demand

(C) overfull demand

(D) excessive

(A) Future Product

(B) Expected Product

(C) Latent Product

(D) Existing Product

(A) Customer

(B) Fund raiser, contributor

(C) Voter

(D) Prospect

(A) we sell quality

(B) we challenge competitors

(C) we implement ads

(D) we sell hope

(A) Product

(B) Show

(C) Reality

(D) Service

(A) Durable

(B) Impulse

(C) Physical

(D) Service​

(A) at least two parties

(B) each party is capable of communication and delivery

(C) each party is free to accept or reject the exchange offer

(D) all of the above

(A) Changing technology

(B) Globalization

(C) Deregulation

(D) Heightened competition